Why Vehicle Advertising is the New Wave for Real Estate Agents
As a real estate agent or a broker, you may have considered vehicle graphics as a way to step up your advertising. And here are some reasons why.
American citizens love to drive cars. The average citizen of the United States drives on an average 37 miles per day and more than 95 percent of Americans are reached by some kind of media advertising by a passing motorist.
With so many drivers on the road today, your moving billboard advertisement is bound to be seen no matter if you’re driving or if your car is parked. A vehicle with vinyl lettering advertisement may produce up to 40,000 impressions in just a single day. Comparing a similar event, a real estate company could spend tens of thousands of dollars on a television or billboard campaign. But vinyl lettering on your vehicle don’t even cost a fraction of that. Not to mention that billboard and television ads are outdated just like phone books.
And while a possible homebuyer could call your agency after seeing your vehicle ad, if they don’t right away it is possible that they will convert later on. People gain awareness by looking at your logo or brand. And your name will stick with them until they’re ready to take action.
And let’s get this straight. If you don’t feel comfortable spending a little more money on a full vehicle wrap, rear window vinyl lettering will do just fine. It will cost you around $100 to get all of your information placed on your vehicle window and it will do more than enough. On average, a realtor is making 6% each sale. That is $6,000 per $100,000 house. One sale pays back more than enough for your small vinyl investment.
Imagine stopping at red lights. Getting gas or parking at a restaurant. People will notice your advertisement and they will want to ask you for more. Always make sure to keep extra business cards or brochures with you because those will come in handy.
There are many different designs and templates to choose from when you go to get vinyl installed on your vehicle. If you are interested in getting your real estate information installed on your window please feel free to reach out to us. We always offer a FREE design mockup at the beginning of the process.
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